Cynthia Pratomo
Creative Director

Info

As a kid, I wanted to be a writer, a fashion designer, or a senator, so obviously, I became a graphic designer.

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I was born and raised in Queens, and followed my parents’ good advice to get a degree in political science. After graduating Wesleyan University’s College of Social Studies, I came back to New York and translated my young love for art, social science and free booze by becoming a graphic designer for brands like Tanqueray, Rémy Martin and Don Julio, becoming a partner along the way.

I decided to start my own firm and went back to school for a Masters in Art History, designing exhibition identities and books for Storm King Art Center, Columbia University, CitiGroup Center for Culture and Hunter College Art Galleries while writing my thesis on MoMA’s visual identity during the early years.

Hungry for new challenges and a bigger scale, I joined Anomaly’s design team, where as Head of Design I had the privilege of building and leading the design department, developing top secret innovation for P&G and Google, rebranding Sally Hansen, designing campaigns for YouTube Music, New York Life, Meals on Wheels, and imagining the future of Kohl’s, CoverGirl and Abercrombie&Fitch.

At Wolff Olins, I brought my multidisciplinary background home, uniting my love for research and writing, 360 brand experiences and personal commitment to design for good. As the leader of New York’s design team, I worked to build a strong creative community, foster diversity and contribute to leading the charge for inclusivity in technology. I also speak and judge nationally and teach Branding & Messaging and Senior Portfolio at Pratt Institute.

I am currently available for consulting and new projects.

CHECK OUT MY WANDERINGS

Experience:

Wolff Olins NY / 2016–Present

Creative Director + Design Coach

Pratt Institute / 2014–Present

Assistant Professor

Anomaly NY / 2012–2016

Head of Design

C/C / 2007–2014

Founder + Creative Director

Mass / 2002–2007

Managing Partner

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Photography by Amanda Kirkpatrick + my mom

Education:

Hunter College, NY / MA History of Art

Wesleyan University, CT / BA College of Social Studies

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Notable Clients:

Abercrombie & Fitch

CitiGroup

CoverGirl

Columbia University

Diageo

Google

Hunter College

Hyatt

Kohl’s

Moet Hennessy

Marriott

New Museum

New York Life

Remy Cointreau

Storm King Art Center

Sally Hansen

Spotify

Wikipedia

YouTube

Judging + Speaking:

Harvard Design X Influence / 2018

SVA Brandstand Techlash / 2018

Fastco Innovation Festival / 2017

Wolff Olins Summit / 2017

Clio Brand Design Awards / 2017

Press + Publications:

CampaignUS

It’s Nice That

Peripheral Visions

BrandNew

Communication Arts

Recognition

D&AD Wood Pencil

AIGA 365: Design Effectiveness

D&AD Professional Awards Annual

Communication Annual 52

Print Magazine Design Annual

Collective Distinction:

Wolff Olins: FastCo Most Innovative in Design / 2018

Anomaly: AdAge Agency of the Year / 2017