Cynthia Pratomo
Creative Director

Thought

Design Philosophy

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DISCOVER

Deep research into the category, competition + culture to drive a meaningful purpose and conceptual platform.

EXPERIMENT

Go wild. Intuitive exploratory process to test ideas + align the experience across the user journey and possible expression.

 

COLLABORATE

No lone geniuses! Always working as teams and involving the best possible partners.

 

BE BETTER

Beautiful is boring. Do something compelling that will show up in a way that serves real people.

 
 

Speaking & Workshops