Creative Director
Creative Director
As the US senior population rises steadily, millions of Americans live in isolation and declining health. Our objective for America Let’s Do Lunch was to invite young volunteers to donate time to meet these seniors and do more than just drop off a meal.
Photographed by Mark Seliger, these intimate portraits of Meals on Wheels clients represents them as the dynamic, engaged and interesting individuals they are. Shot head-on and framed in colorful compositions, the campaign’s visual language conveys energy and warmth.
The intense vivid RGB hues, overprinted silkscreen style and signature pins merged the visual vernacular of boomers and millennials.