Creative Director
Creative Director
Sally Hansen is the world’s leading nailcare and home salon brand, but had grown dated and functional. Rediscovering the brand’s roots and story of the real Sally, we celebrated the power of DIY beauty on your own terms. Glam but unfussy, the new Sally Hansen is for every kind of woman.
The new logo has nods to Sally’s original signature, but with a modern jaunty style. Optimistic, bold and no bullshit.
The new visual system glamorizes the effort and celebrates the result. Expressed through a collaged visual system we highlight women in action, adding depth and energy to storytelling across print, in-store and social media. Our language is confident and inviting with irreverent wit and a hint of sass.