Creative Director
Creative Director
A more straightforward approach to annuities, Delaware Life is committed to creating high performing products that offer consumers a seamless experience with integrity and clarity. We set out to articulate and reintroduce the offering to customers and agents.
Delaware Life promises no fuss or needless features, just real value. The visual system is grounded in that same resonant simplicity through geometric shapes, flat color and illustration with a bold straightforward sensibility that evokes data-driven results and a spirit of confidence.
In contrast to the stocky and verbose formality of the life insurance market, messaging was kept succinct and clear, and we worked with noted illustrator Malika Favre to produce a suite of brilliant illustrations.