Creative Director
Creative Director
A forward-looking evolution that honors Instagram’s roots with a refreshed wordmark and new brand system, all built to celebrate the creativity of our community while staying true to the heritage of Instagram.
Instagram is a place where billions of people worldwide share, get inspired and explore their interests. It’s been over 10 years since we refreshed our brand identity. As the ways people use Instagram have evolved, our values around creativity and connection have remained. Our new wordmark elevates simplicity, creativity and connection. It was important to craft a mark that still makes Instagram feel like Instagram, while introducing something to carry us into the future.
Our team explored hundreds of directions: from all-caps, to camera concepts, to literal handwriting. We kept coming back to what's always been special about Instagram: the magic of crafted script. It modernizes the brand while keeping that warmth; our hope is that it feels personal, confident and unique. The refreshed identity consistently celebrates the act of making, not polished outcomes or perfect moments.